On 2013 Fanta rolled out in 190 countries a multiplatform graphic novel that allowed teens to interact with the characters the brand used for the last 6 years. We were responsible for its launch, and decide to mimick a blockbuster campaign, with everything from a trailer to movie theaters activation.
We also created a platform where teens could further explore the world depicted in the graphic novel. They could help the Fanta Crew on their mission by playing games that where hidden on the sets.
This combination of storytelling and gaming created an immersive brand world for Fanta.
