A year away from the Rio 2016 Paralympics, 90% of the Brazilians declared NO interest in it. They saw it as a less professional and less thrilling competition. To change that, we sent 3 Paralympic athletes to train anonymously in regular gyms. Hidden cameras captured people’s reactions. At first, despise looks and disbelief. But when the Para-athletes started working out, everything was different.
Cannes Lions - Bronze PR
Cannes Lions - Bronze Media
Cannes Lions - Shortlist PR
Cannes Lions - Shortlist Outdoor
D&AD - Wood Pencil Media
One Show - Merit Social Media
One Show - Merit PR
Effie Awards - Gold David x Golias
Effie Awards - Gold Olympics
London International Awards - Finalist Non-Traditional
El Ojo de Iberoamérica - Silver Media
El Ojo de Iberoamérica - Shortlist PR
El Ojo de Iberoamérica - Shortlist Sports
Clube de Criação - Bronze Branded Content
Wave Festival - Gold PR
Wave Festival - Gold Branded Content
Wave Festival - Shortlist Green Wave
Ciclope - Bronze Branded Content
Ciclope Latino - Gold Branded Content
Colunistas - Grand Prix Film
Best Ads - Best ambient of the week 09/2015